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ANSWER:
Web site optimization is the process of reviewing and refining a Web site
or selected elements of a Web site in order to attain an opportune search
engine ranking for the site. Web site optimization encompasses a number
of techniques to compose and improve the contents of a Web site. Because
search engine rankings are crucial to a Web site's visibility on the Internet,
Web site optimization is a vital piece of a successful online marketing
strategy. A Web site should be optimized before it is submitted to search
engines and directories.
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